Hello!!! Inglewood
Inglewood Community and Local Mobility Research and Recommendations
BRIEF
Develop proposals to transport people from the Inglewood metro station to the Rams stadium
Enhance the general redevelopment to create a higher quality of urban experience
Must serve the needs of residents and visitors
Enhance the general redevelopment to create a higher quality of urban experience
Must serve the needs of residents and visitors
Project Timeline : 04 months
Role : UX Researcher/Strategist
Role : UX Researcher/Strategist
PROBLEM SPACE
Inglewood Community
• The sense of warmth and the communal identity within the neighborhood keeps people connected and draws them in the city.
• Frustrations within the community due to loss of community fabric and their identity.
• Lack of prevailing knowledge and transparency about their place in the Inglewood redevelopment plans are causing fear among the locals and breeds distrust.
• Frustrations within the community due to loss of community fabric and their identity.
• Lack of prevailing knowledge and transparency about their place in the Inglewood redevelopment plans are causing fear among the locals and breeds distrust.
Negligence Towards Public Transportation
Private automobiles have always been a top priority for the people of Los Angeles as it
gives sense of freedom.
gives sense of freedom.
Event Days Traffic Frustrations
• Traffic conditions during events often leads to unwanted gridlocks.
• Frustrating experience for the event visitors.
• Damages community fabric as well as environment.
• Frustrating experience for the event visitors.
• Damages community fabric as well as environment.
DESIGN CRITERIA
User Pain-Points and Desires
Opportunities
RECOMMENDATIONS
User Journey
Planning, searching, booking and traveling for the visitor in Inglewood is made seamless, catering to the frustrations regarding traffic, parking, local community etc. In-turn gives the local businesses to market themselves.
User Touch Points (Access)
Parking Service Design
Parking service is a public-private service proposition to provide visibility and easy access to the visitors to alleviate there frustrations in finding parking locations during event days.
Shuttle Service Design and Desired-lines
Shuttle service is divided into two phases :-
Regular Days:
Shuttles will run on a dedicated route (La-Brea St.) to connect the economic zone in the north of Inglewood to the market place in the south on Century St. On demand feeder service will reach every corner of the city and will have flexible street stop locations based on demand.
Event Days:
Shuttles will run on dedicated routes catering all assigned parking location. All routes of have to go through Market Street and other local economic hubs.
• Shuttle’s pickup/drop off stops are made along the ‘Market street’ to uplift local businesses around.
• This would generate more foot traffic as the stadium is just a mile away from the ‘Market street'.
• This would generate more foot traffic as the stadium is just a mile away from the ‘Market street'.
Autonomous Shuttle Service Design:
The shuttle service would run as a public-private partnership with local businesses/community and the city administration.Brings community together and employment opportunities for the locals, localized maintenance and repair, etc. Easy to access and adapt.
Shuttle Design Guidelines
VALUE PROPOSITION
